ANTOINE REID
[email protected]
EXPERIENCE
December 2016-Present
Editor and Digital Content Director
TMG (Tobacco Media Group)/Kretek International, Inc., Raleigh, N.C. and Moorpark, CA
Spearheading the design and marketing initiatives for the online presence of Tobacco Media Group (TMG) and its brands, including its B2B publication Tobacco Business magazine. Including designing and overseeing the launch of Tobacco Business’ new website tobaccobusiness.com, I engage with with our audience online through the magazine’s social media channels (Twitter, Facebook and Instagram) and assisting the magazine’s editors in expanding our coverage outside of the publication to compelling, exciting and timely exclusive web articles.
November 2010-December 2016
Editor of Cigars & Leisure, Graphic Production Associate
SpecComm International, Inc., Raleigh, N.C.
Responsible for the editorial content and design of Cigars & Leisure magazine. Would edit the magazine based on AP Style and work with freelance staff to create dynamic, engaging content that would best represent the magazine’s voice. Implemented marketing initiatives to grow and expand the magazine’s footprint through the use of social media and email marketing. In addition to editorial responsibilities, oversaw the design and layout of the company’s other publications including Tobacconist, Pipes and tobacco, and Tobacco Reporter.
June 2006-August 2010
Art Director, Webmaster
Carolina Gardener Magazine, Durham and Greensboro, N.C.
Primary duties included the design of the magazine, design of advertising and the design and production of in-house promotional materials. Also was responsible for creating and maintaining the magazine’s Twitter account.
May 2008-Present
Freelance Graphic Artist
Antoine Reid Designs, Durham, N.C.
Provide freelance design services that include the design of print, promotion and identity material and pieces. Also provide marketing consultancy for several clients on an ongoing basis to help them grow their business.
January 2006-May 2006
Graphic Design Intern
Carolina Performing Arts, Chapel Hill, N.C.
Responsibilities included creating design pieces for performances, placing orders for collateral (posters, postcards, and banners).
SOFTWARE
- Adobe Photoshop
- Adobe InDesign
- Adobe Illustrator
- Microsoft Office Suite
- HTML/PHP
- MailChimp (Email Marketing)
- Experienced with Mac and PC
DESIGN
- Typography
- Color Theory
- Layout / Composition
EDUCATION
University of North Carolina at Chapel Hill
School of Journalism and Mass Communication
B.A., Journalism/Visual Communication Emphasis in Graphic Design, 2003-2006
University of Miami at Coral Gables, Fl.
Attended, 2002-2003